As the first multinational fast-moving consumer goods (FMCG) company in the country to achieve plastic neutrality, Nestlé Philippines continues to pioneer programs and initiatives to shape a waste-free future.
Given that only 40% of packaging waste in the Philippines is collected due to low segregation rates together with the rise of plastic use, especially during the pandemic, there comes a need to augment this the source – our homes.
The Kasambuhay for the Environment: Sustainable Lifestyle Webinar Series is Nestlé Philippines’ inclusive approach to inspire and create avenues for change for the planet.
During this campaign, attendees were able to learn easy ways to practice proper solid waste management from home and its importance. The webinar series was able to reach over 900,000 people and garnered a total of 100,000+ views on Facebook.
Due to the success of the campaign, it has been recognized by the Public Relations Society of the Philippines (PRSP) with a Silver Anvil Awards at the 57th Anvil Awards under the category of Public Relations Tools.
- Silver Anvil Award — 57th Anvil Awards — Exhibit and Special Event — Webinar Series